About The Florence Residences

We are formerly known as Florence Regency at Hougang Avenue 2, now named as The Florence Residences, with Chinese name as 悦湖苑. Previously it was finally been sold to Logan Property Developers, a Chinese developer. This collective sale was marked by a deal worth S$629 million for the transfer of ownership of the property. The sale comes after the rejection of bids exceeding the S$600 million reserve price set by the owners of The Florence Residences Condo (Former Florence Regency)

The public tender for the en block sale of this property had closed with 3 top bidders refusing to increase their bid prices to meet the stipulated valuation in the collective sale agreement by law firm Lee $ Lee. The collective sale agreement that no sale price lower than the valuation price of The Florence Residences Condo should be accepted. This requirement prompted drove JLL to court other interested developers to ensure that the bid attained the deal under the agreement before the ten weeks of the close of the public tender are over.

According to the 2014 master plan, The Florence Residences Condo that sits on a 386, 236 sq ft is zoned for development of the residential property and has a GPR of 2.8. With considerations to the current estimated differential premiums worth S$288.6 million which is payable to the government to add the lease period to 99 years including the development of the land to a GPR of 2.8, the land price of the Florence Residences Condo translates to around S$842 psf ppr.

The site housing The Florence Residences Condo becomes the second site owned by Logan Property after it broke into news following their joint record-breaking bid worth $1.003 billion with Nanshan Group for ownership of the 21, 109 square meters site situated off Stirling Road. In fact, it was the first time for a purely residential site in the GLS programme to cross the billion-dollar mark.

The Florence Residences Hougang is located next to a bus interchange of Hougang Mall and near Hougang MRT station. Also, the Kovan MRT station along Upper Serangoon Road is just a walking distance away from the Florence Residences.

UNIQUE SELLING POINTS

1. Located in well established matured estate Kovanarea with wide choices of F&B in vicinity.

2. Minutes walk to KovanMRT and 1 MRT stop to NexMall/ Serangoon MRT & bus interchange.

3. Educational Institutions from pre-school, to primary schools (within 1 km from Holy Innocents’ Primary School, Montfort Primary

School and XinminPrimary School, source from OneMap 7Jan 2019) to international school such as Hillside World Academy.

4. Investment potential with industrial and commercial estates nearby eg.Lorong HalusIndustrial Park, DefuIndustrial Park and Tai

Seng Industrial Estate.

5. Club-Condo concept -128 facilities and 12 clubs such as 80m Island Lap Pool, Amphitheatre with Outdoor Movie Screening, Sparring

Ring Pavilion with Punch Bag Corner, Pool Table with Dart Board Pavilion and many more.

6. Unique landscape concept inspired by Biophilia design (a love of life and the living world).

7. 2-years complimentary classes and workshops (with terms and conditions apply).

8. Concierge service available to add convenience to resident’s needs.

9. MajorityoftheunitsarefacingtowardsNorth-SouthOrientation.

10. Selection of views mostly towards low rise/ landed homes, HougangStadium, waterbodies/ pool or landscape.

11. Smart home features provision including smart home gateway with camera and digital lockset at unit main entrance.

12. Quality kitchen appliances, sanitary wares and fittings such as Electrolux, Roca and Grohe.

The Florence Residences – Gracious Living

The Florence Residences Condo is situated at the centre of Hougang that provides its residents will a good mix of private and public housing that suits buyers’ preferences. In the URA Master Plan, Hougang is going to be rejuvenated further with areas bordering Punggol Park open for development of new homes in the near future. With such initiatives, the overall living environment will improve strengthening the connection in this area. This is something that future residents of The Florence Residences Condo can greatly benefit from.

Some of the upcoming developments that will improve living in The Florence Residences Condo and the entire are included:

• Development of a healthcare facility, a one-stop community hub that features a hawker centre, an art centre which will be situated at the Hougang Avenue 9.
• Improvements that will help showcase Hougang’s history better at the Upper Serangoon Road Heritage Corridor.
• Development of a new pedestrian footbridge that moves across Singei Punggol located at the Gerald-Muglistone Estate in an Estate Upgrading Programme.
• Creation of plenty of retail amenities at Jalan Pelikat, Buangkok Drive, Hougang Avenue 7, Hougang Central, and at Kovan.
• Development of a nursing home that will address the needs of the senior citizens of Hougang at Hougang Avenue 8.
• Enhancements of public spaces including landscaping, new walkways at Hougang Central.